Product: Management and Development
Product: Management and Development
Original Article

Global product development and the role of Brazilian subsidiaries: similar and different realities in the automotive and white good industries

Nilson Jair Santin, Roberto Marx

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This work aims at analyzing the participation of Brazilian subsidiaries in the global product development process in the automotive and white good industries; more specifically, it evaluates the division of labor into product development activities between headquarters and Brazilian subsidiaries, and verifies what criteria leverages the Brazilian subsidiaries’ participation in product activities.


product development, transnational and subsidiaries
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