Product: Management and Development
https://pmd.igdp.org.br/article/586fc51ff7636eea018b45e9
Product: Management and Development
Original Article

Global product development and the role of Brazilian subsidiaries: similar and different realities in the automotive and white good industries

Nilson Jair Santin, Roberto Marx

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Abstract

This work aims at analyzing the participation of Brazilian subsidiaries in the global product development process in the automotive and white good industries; more specifically, it evaluates the division of labor into product development activities between headquarters and Brazilian subsidiaries, and verifies what criteria leverages the Brazilian subsidiaries’ participation in product activities.

Keywords

product development, transnational and subsidiaries
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