Product: Management & Develop­ment
https://pmd.igdp.org.br/journal/pmd/article/586fc514f7636eea018b45a9
Product: Management & Develop­ment
Original Article

Product development management in small technology-based firms: cases in the medical and hospital equipment sector

Glauco Henrique de Sousa Mendes, José Carlos de Toledo

Downloads: 0
Views: 288

Abstract

High technology-based firms are synonymous with technological innovation, either incremental or radical, which makes new product development (NPD) a critical process for these organizations. This article proposes to identify and analyze the main practices and problems in NPD management in enterprises of the medical and hospital equipment sector. The research method was based on two case studies, involving structured interviews with representatives from product development areas. Our findings contribute to a better understanding of the practices adopted by such firms, from the standpoint of strategy, organization and practices in New Product Development, highlighting problems and trends detected in this area.

Keywords

product development management, technology-based firms
586fc514f7636eea018b45a9 pmd Articles
Links & Downloads

Product

Share this page
Page Sections