CREATION: creativity techniques to generate ideas of new products
Marcela Fernandes, Mario González
Abstract
This article aims to propose a new creativity technique to generate ideas for new products. The research method is characterized as action research due to the participation of researchers within the problem situation. The proposed technique, which was named CREATION – Clarify and explicit the context of the development, Relate about creativity and innovation, Explain the generation of words and elements, Apply and communicate the first word, Think fast the next words, Interpret and choose the words, Organize the words to construct ideas, Now expose the ideas – was conceived through interventions in organizations that manufacture handicraft products. For the application of the technique a dynamic that takes into account three phases is required to be used: Planning, Implementation and Analysis. During the application of the technique about 30 ideas have been generated, all considered new, in six sessions of the pilot test interventions in artisan communities.
Keywords
References
Amabile, T. M. Componential theory of creativity. New York: Sage Publications. 2012. Working paper.
Amabile, T. M. et al. Assessing the work environment for creativity. Academy of Management Journal, v. 39 p. 1154-1184, 1996.
Cás, D. Theoretical and practical manual for methodological elaboration of academic works. São Paulo: Jubela Livros, 2008.
Catmull, E. How Pixar fosters collective creativity. Harvard Business Review v. 86 n. 9 p. 1-11. 2008.
Coughlan, P.; Coghlan, D. Action research. Action research for operations management. International Journal of Operations & Production Management, v. 22 n. 2 p. 220-240 2002.
Fernandes, M. S. G. et al. Creativity applied to product innovation: case study in a craft community of Rio Grande do Norte. In: NATIONAL CONFERENCE OF PRODUCTION ENGINEERING, 33., 2013, Salvador. Proceedings… Rio de Janeiro: Elsevier 2013.
Freitas, A. L. C.; ROMEIRO FILHO, E. Development of products for craft production. In: NATIONAL MEETING OF PRODUCTION ENGINEERING, 24., 2004, Florianópolis. Proceedings… Rio de Janeiro. Editora Elsevier, 2004.
French, S. Action research for practicing managers. Journal of Management Development, v. 28 n. 3 p. 187-204 2009. Goldschmidt, G.; Dan, T. How good are good ideas? Correlates of design creativity. Design Studies, v. 26 n. 6 p. 593-611 2005.
Hargadon, A. B.; Bechky, B. A. When collections of creative become creative collectives: a field study of problem solving at work. Organization Science, v. 17 p. 484-500, 2006.
Losito, M. What matters for ideation? A cross-level investigation of individual group and network factors. 2012. 145p. Thesis (Doctor área)-Luiss University, Rome, 2012.
Martins, R. A.; Mello, C. H. P.; Turrioni, J. B. Guide for elaboration of monograph and TCC in production engineering. São Paulo: Atlas, 2014.
Ritter, S. M.; Van Baaren, R. B.; Dijksterhuis, A. Creativity: the role of unconscious processes in idea generation and idea selection. Thinking Skills and Creativity, v. 7 p. 21-27 2012.
Terence, A. C. F.; Escrivão Filho, E. Quantitative and qualitative approach and the use of action research in organizational studies. In: NATIONAL CONFERENCE OF PRODUCTION ENGINEERING, 33., 2006. Proceedings… Fortaleza CE. Rio de Janeiro. Editora Elsevier 2006.
Thiollent, M. Action research in organizations. 2. ed. São Paulo: Atlas 2009. von Oech, R. A kick in the routine: the four essential roles of creative process. São Paulo: Cultura 1994
Facebook
Google+
Twitter
LinkedIn
Mendeley
StumbleUpon
CiteULike
Reddit
Email