Identification of constructs typifying virtual consumer involvement in product development
The subject of virtual consumer involvement in product development has been addressed by different fields of research. The use of different terminologies and concepts, employed by distinct areas, concurs to a fragmented literature lacking in consistency that hinders understanding. This paper identifies key constructs that typify virtual consumer involvement in the field of new product development. To this end, this study conducts an exploratory literature review and identifies seminal and relevant literature on the subject. Then, it identifies and describes seven constructs, e.g., participating entities, motivation mechanisms, and process-supporting tools.