This paper proposes the use of Balanced Scorecard (BSC), a strategic management methodology, for the improvement of the Planned Maintenance pillar of the Total Productive Maintenance (TPM) program once adopted by a pulp and paper plant in Brazil. The World Class Manufacturing pattern requires a high organizational level from the maintenance function in order to achieve an optimum plant performance. The TPM program provides the basis and culture for organization; however, it is necessary to make use of a strategic management method to assess the whole maintenance structure. The Balanced Scorecard allows the alignment of performance indicators to the proposed strategy for Planned Maintenance pillar (vision, mission and objectives) in four perspectives: financial, clients, internal process and learning & growth. Also, it provides a strategic map showing the dependency relationship (cause-effect) between the performance indicators to support actions (strategic initiatives) that the maintenance function must carry out in a continuous improvement cycle.