The objective of this work was to characterize companies of the agricultural equipment and machinery segment focusing on their effort into technological innovations related to the product development. Hence, some information was collected from IBGE (Brazilian Institute of Geography and Statistics), institution responsible for the PINTECs (Survey on Technological Innovation), between 1998 and 2005 and published in 2002, 2005 and 2007 including, respectively, 221, 294 and 485 important national companies in this segment. The results indicated that the development of new products focused on the improvement of existing products with low technological innovation incorporation. Most innovations in products were characterized as innovations for the company, but they were already known in the market. The 2000 and 2003 PINTECs presented small variation in the searched period, but the PINTEC2005 showed a great tendency towards the segment in relation to the incorporation of technological innovations in product development process (PDP).