Product: Management and Development
https://pmd.igdp.org.br/article/586fc520f7636eea018b45f0
Product: Management and Development
Original Article

A proposal for the management of software products aiming at the elaboration of innovation-based competitive strategies

Alexander Prado Lara, Lin Chi Cheng

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Abstract

This article presents a proposal for the application of the New Product Development (NPD) approach to support the elaboration of innovation-based competitive strategies by software development companies. The proposal is based on the joint application of Portfolio Management, Product Platform and Technology Roadmapping methods, and on the cooperation among professionals from business and technology areas. It was validated and refined at a small business. The research suggests that the application of these methods may bring about positive results for software development companies, despite the existing significant differences between this sector and the NPD methods.

Keywords

software product management, innovation, competitive strategy, NPD
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