Product: Management and Development
Product: Management and Development
Original Article

Applying virtual simulation in automotive new product development process*

Ana Cristina Mongelli Martin, Marly Monteiro de Carvalho

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The objective of this paper is to analyze the impact of virtual simulation use on Product Development Process (PDP). A comparative analysis was made between PDP “Traditional Model” (a name used specifically in this work for product development without virtual tools); and the updated PDP (process which uses virtual simulation to analyze the project before physical prototype build up and testing). The research methodology approach was the case study used in the automotive sector. Analyses were carried out based on documents and data research with professionals involved in PDP activities and virtual simulation. The data research was done using two structural questionnaires; interviews were conducted with Directors and Managers from Product Engineering. According to the theory study and case study results the proposed questions were answered, discussing the advantages and restrictions of virtual tools.


product development process, virtual simulation, physical prototype, computer aided design, (CAE)
586fc518f7636eea018b45c2 pmd Articles
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