Systematization of technology roadmapping
Technology roadmapping is increasingly being used by companies to guide the team in charge to plan the new products in a strategic way and to deal with competitors, customer expectations, a need for reducing in the product development time, and the rapid pace of technological change. A literature review of this process revealed the need for a simplified and practical guide to support the team in the systematization of information on technologies, products and markets, and in the positioning of this information in each layer of the roadmap in a given planning horizon. This process has been primarily presented in general terms without detailing the procedures required to facilitate the work of the planning team. Hence, this paper presents a review of the main approaches and different types of maps found in the literature, highlighting and analyzing the best practices suggested and the critical points. Based on this, a detailed and logical sequence of ativities is proposed along with a set of methods and tools to support the process of technology roadmapping illustrating the main steps by means of examples.