Product: Management and Development
https://pmd.igdp.org.br/journal/pmd/article/doi/10.4322/pmd.2012.016
Product: Management and Development
Original Article

Going beyond “briefing”: a product design approach to the life cycle

Eduardo Romeiro Filho, Aline Capanema de Barros

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Abstract

This research provides a contribution to the debate about the need for greater interaction between the product development team and users, spread over the life cycle of industrial products. The activities related to design and product development emerged from a production model that favors large-scale production and is focused on the catering for previously identified and mapped needs (often by marketing) in a product “briefing”. However, this model seems depleted mainly because of new concepts such as Simultaneous Engineering, use of CAE/CAD/CAM technologies and other changes that have happened especially since the 1990s and have brought a remarkable intensification of competition between companies.

Keywords

product design, life cycle assessment, product development.
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