Selection of a new product development model for technology-based electronic companies
Eduardo Gomes Salgado, Valério Antonio Pamplona Salomon, Carlos Henrique Pereira Mello, Flávia Duque Marassi Fass, Carlos Eduardo Sanches da Silva
The main purpose of the present article is to select a reference model for a new product development process, which must be the most appropriate for technology-based electronic companies. The object of the study is the local productive settling of Santa Rita do Sapucai, State of Minas Gerais, Brazil. In recent literature research, a trend in performing studies that focus on specific models applied to singular sectors in industry fields has been identified. The research approach is based on a mathematical modeling. Analytic Hierarchy Process is applied in order to identify the most suitable model to technology-based electronic companies.